{"id":662,"date":"2022-10-25T09:30:23","date_gmt":"2022-10-25T09:30:23","guid":{"rendered":"http:\/\/103.131.46.219\/wordpress\/?p=662"},"modified":"2022-10-25T09:30:23","modified_gmt":"2022-10-25T09:30:23","slug":"%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%bd%a0%e9%9c%80%e8%a6%81%e8%bf%bd%e8%b8%aa%e7%9a%845%e7%b1%bb%e5%85%b3%e9%94%ae%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/inboxroi.com\/?p=662","title":{"rendered":"\u90ae\u4ef6\u8425\u9500\u4f60\u9700\u8981\u8ffd\u8e2a\u76845\u7c7b\u5173\u952e\u6570\u636e"},"content":{"rendered":"\n

\u636e\u5168\u7f8e\u96f6\u552e\u5546\u8054\u5408\u4f1a\u548cForrester\u7814\u7a76\u673a\u6784\u65b0\u7684\u5e02\u573a\u8425\u9500\u7814\u7a76\u53d1\u73b0\uff0c\u4e0d\u5c11\u5c06\u7ecf\u6d4e\u4f4e\u8ff7\u4f5c\u4e3a\u6269\u5f20\u673a\u4f1a\u7684\u4f01\u4e1a\u8ba4\u4e3a\uff0c\u7535\u5b50\u90ae\u4ef6\u662f\u4e0e\u5ba2\u6237\u8054\u7cfb\u6700\u91cd\u8981\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u800c\u4e14\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u8ba1\u5212\u5229\u7528\u7535\u5b50\u90ae\u4ef6\uff0c\u5c06\u65b0\u63a8\u51fa\u7684\u4ea7\u54c1\u3001\u4fc3\u9500\u6d3b\u52a8\u7b49\u4fe1\u606f\u53d1\u9001\u7ed9\u5ba2\u6237\uff0c\u5e76\u5f97\u5230\u5ba2\u6237\u7684\u53cd\u9988\u3002\u90ae\u4ef6\u8425\u9500\u662f\u4f60\u5411\u5168\u7403\u8303\u56f4\u5185\u7684\u5ba2\u6237\u63a8\u9500\u4ea7\u54c1\u7684\u6709\u6548\u5de5\u5177\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u4f60\u53ea\u662f\u8ba4\u4e3a\u90ae\u4ef6\u53d1\u9001\u51fa\u53bb\uff0c\u4efb\u52a1\u5c31\u7ed3\u675f\u4e86\uff0c\u90a3\u90ae\u4ef6\u7684\u6548\u679c\u53ef\u80fd\u8fbe\u4e0d\u5230\u4f60\u9884\u671f\u7684\u7ed3\u679c\uff0c\u9700\u8981\u4f60\u5bf9Email\u53cd\u9988\u6570\u636e\u8fdb\u884c\u8ffd\u8e2a\uff0c\u5e76\u53ca\u65f6\u6539\u8fdb\uff0c\u624d\u80fd\u8ba9\u8425\u9500\u6548\u679c\u6700\u5927\u5316\u3002\u672c\u6587\u8bb2\u89e3\u4e86\u5f39\u56de\u7387\u3001\u672a\u5f39\u56de\u7387\u3001\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u9700\u8981\u8ffd\u8e2a\u7684\u6570\u636e\uff0c\u9700\u8981\u7684\u670b\u53cb\u53ef\u4ee5\u53c2\u8003\u4e0b\uff1a<\/p>\n\n\n\n

  1. \u6253\u5f00\u7387\uff08Open Rate\uff09
    \n\u6253\u5f00\u7387\u662f\u6307\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u76ee\u6807\u53d7\u4f17\u6253\u5f00\u90ae\u4ef6\u7684\u6570\u91cf\u5360\u6574\u4e2a\u9001\u8fbe\u603b\u6570\u7684\u767e\u5206\u6bd4\u3002\u90ae\u4ef6\u7684\u6253\u5f00\u7387\uff0c\u7edf\u8ba1\u5305\u62ec\uff1a\u90ae\u4ef6\u63a5\u6536\u8005\u5728\u9884\u89c8\u7a97\u53e3\u6216\u7f51\u9875\u7248\u672c\u4e2d\u663e\u793a\u56fe\u7247\u3002\u63a5\u6536\u8005\u70b9\u51fb\u4e86E-mail\u4e2d\u7684\u94fe\u63a5\u3002
    \n\u3010\u6253\u5f00\u7387\u7684\u8ba1\u7b97\u516c\u5f0f\uff1a\u6253\u5f00\u7387 = \u90ae\u4ef6\u6253\u5f00\u603b\u6570 \u00f7 \u672a\u5f39\u56de\u603b\u6570\u5373\u6210\u529f\u9001\u8fbe\u7684\u603b\u6570\u3011\uff0c\u6b65\u9aa4\u5982\u4e0b\uff1a
    \n\u7b2c\u4e00\u6b65\uff1a \u90ae\u4ef6\u6253\u5f00\u603b\u6570 \u00f7 \u672a\u5f39\u56de\u603b\u6570 = \u6253\u5f00\u7387 \uff08\u8f6c\u5316\u6210\u767e\u5206\u6bd4\uff09
    \n\u7b2c\u4e8c\u6b65\uff1a \u7528\u201c\u672a\u5f39\u56de\u7684Email\u603b\u6570\u201d \u4ee3\u66ff \u201c\u6210\u529f\u53d1\u9001\u7684\u90ae\u4ef6\u603b\u6570
    \n\u4ece\u90ae\u4ef6\u6253\u5f00\u7387\u662f\u8861\u91cf\u51fa\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\uff0c\u6240\u53d7\u5173\u6ce8\u548c\u6b22\u8fce\u7684\u7a0b\u5ea6\u5982\u4f55\u3002\u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7528\u6237\u7684\u90ae\u4ef6\u5ba2\u6237\u7aef\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u662f\u70b9\u51fb\u663e\u793a\u56fe\u7247\uff0c\u6709\u4e9b\u7528\u6237\u6839\u672c\u4e0d\u4e0b\u8f7d\u56fe\u7247\u67e5\u770b\u90ae\u4ef6\u3002\u57fa\u4e8e\u8fd9\u79cd\u60c5\u5f62\uff0c\u771f\u6b63\u6d4f\u89c8\u8fc7\u7684\u76ee\u6807\u7528\u6237\u6570\u53ef\u80fd\u4f1a\u9ad8\u4e8e\u8ddf\u8e2a\u62a5\u8868\u663e\u793a\u7684\u5b9e\u9645\u6253\u5f00\u7387\u3002\u8bf7\u6ce8\u610f\uff1a\u6ca1\u6709\u4efb\u4f55\u94fe\u63a5\u6216\u56fe\u7247\u7684\u7eaf\u6587\u672c\u90ae\u4ef6\u662f\u4e0d\u53ef\u8ffd\u8e2a\u7684\u3002<\/li>
  2. \u5f39\u56de\u7387\uff08Bounce Rate\uff09
    \n\u5f39\u56de\u7387\u662f\u88ab\u5f39\u56deE-mail\u6570\u76ee\u5360\u53d1\u9001\u603b\u6570\u7684\u767e\u5206\u6bd4\u3002
    \n\u3010\u8ba1\u7b97\u516c\u5f0f\uff1a\u5f39\u56de\u7387 = \u5f39\u56de\u7684E-Mail\u5730\u5740\u603b\u6570 \u00f7 \u53d1\u9001\u7684E-Mail\u603b\u6570 \u3011
    \n\u5982\uff0c\u5982\u679c\u4f60\u53d1\u9001\u4e86100\u5c01E-mail\uff0c20\u5c01\u88ab\u5f39\u56de\uff0c\u6bcf\u5c01E-mail\u7684\u5f39\u56de\u6982\u7387\u662f0.20\uff0c\u8f6c\u5316\u6210\u767e\u5206\u6bd4\u662f20%\u3002<\/li>
  3. \u672a\u5f39\u56de\u7387\uff08Non-bounce Rate\uff09
    \n\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u672a\u5f39\u56deE-Mail\u603b\u6570\u662f\u6307\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u6570\u76ee\u5373\u53d1\u9001\u7684\u6570\u76ee\u3002
    \n\u3010\u8ba1\u7b97\u516c\u5f0f\uff1aEmail\u53d1\u9001\u603b\u6570 \u2014 \u5f39\u56de\u603b\u6570 = \u672a\u5f39\u56de\u7684Email\u603b\u6570\u3011
    \n\u672a\u5f39\u56de\u90ae\u4ef6\u6709\u65f6\u7528\u767e\u5206\u6bd4\u8868\u793a\uff0c\u6709\u65f6\u7528\u6570\u5b57\u8868\u793a\uff0c\u56e0\u4e3a\u6253\u5f00\u7387\u7684\u8ba1\u7b97\u662f\u57fa\u4e8e\u6570\u5b57\u7684\uff0c\u6240\u4ee5\u6570\u5b57\u7684\u5e94\u7528\u66f4\u52a0\u5e7f\u6cdb\u3002\u6709\u4e9b\u90ae\u4ef6\u6ca1\u6709\u88ab\u89c6\u4e3a\u5f39\u56de\u90ae\u4ef6\uff0c\u4f46\u5728\u4e25\u683c\u610f\u4e49\u4e0a\u4e5f\u4e0d\u80fd\u5b9a\u4e49\u4e3a\u53d1\u9001\u7684\u90ae\u4ef6\uff0c\u56e0\u4e3a\u67d0\u4e9bISP\u5c06\u90ae\u4ef6\u9519\u8bef\u5730\u53d1\u9001\u5230\u4e86\u7528\u6237\u65e0\u6cd5\u83b7\u53d6\u7684\u5783\u573e\u90ae\u4ef6\u7bb1\u3002\u5728\u4e0d\u80fd\u786e\u5b9a\u662f\u5426\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u6210\u529f\u53d1\u9001\u60c5\u51b5\u4e0b\uff0c\u5047\u8bbe\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u5230\u8fbe\u4e86\u76ee\u6807\u53d7\u4f17\uff0c\u672a\u5f39\u56de\u7387\u4e00\u822c\u7b49\u4e8e\u9001\u8fbe\u7387\uff08Delivery Rate\uff09\u3002<\/li>
  4. \u70b9\u51fb\u7387\uff08Click Through Rate\uff09
    \nCTR\u662f\u5728\u90ae\u4ef6\u4e2d\u70b9\u51fb\u4e86\u4e00\u4e2a\u6216\u591a\u4e2a\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u6570\uff0c\u8868\u73b0\u4e3a\u603b\u4f53\u6253\u5f00\u6570\u7684\u767e\u5206\u6bd4\u3002
    \n\u3010\u8ba1\u7b97\u516c\u5f0f: \u70b9\u51fb\u7387 = \u70b9\u51fb\u94fe\u63a5\u7684\u7528\u6237\u603b\u6570 \u00f7 \u90ae\u4ef6\u9001\u8fbe\u603b\u6570\u3011 \u8ba1\u7b97CTR\u7684\u6b65\u9aa4\uff1a
    \n\u7b2c\u4e00\u6b65\uff1a\u8ba1\u7b97\u70b9\u51fb\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u4eba\u6570\uff0c\u4e00\u4e2a\u8ba2\u9605\u8005\u53ef\u4ee5\u8fdb\u884c\u591a\u4e2a\u70b9\u51fb\uff0c\u8ba1\u7b97\u65f6\u4e0d\u53ef\u91cd\u590d
    \n\u7b2c\u4e8c\u6b65\uff1a\u7528\u70b9\u51fb\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u4eba\u6570\u5904\u4ee5\u9001\u8fbe\u603b\u6570\uff0c\u7b97\u51faEmail\u7684\u70b9\u51fb\u7387\uff0c\u8f6c\u5316\u4e3a\u767e\u5206\u6bd4
    \n\u5728E-mail\u4e2d\u70b9\u51fb\u4e00\u4e2a\u94fe\u63a5\u4f1a\u5728\u8ffd\u8e2a\u4e2d\u663e\u793a\u4e3a\u4e00\u4e2a\u6253\u5f00\uff0c\u70b9\u51fb\u7387\u6c38\u8fdc\u4e0d\u4f1a\u8d85\u8fc7\u6253\u5f00\u7387\u3002\u70b9\u51fb\u603b\u6570\u5076\u5c14\u4f1a\u8d85\u8fc7\u6253\u5f00\u603b\u6570\uff0c\u539f\u56e0\u662f\u67d0\u4e9b\u90ae\u4ef6\u63a5\u6536\u8005\u5728\u90ae\u4ef6\u4e2d\u591a\u6b21\u70b9\u51fb\u4e00\u4e2a\u94fe\u63a5\u6216\u8005\u70b9\u51fb\u591a\u4e8e\u4e00\u4e2a\u7684\u94fe\u63a5\u3002\u5373\u4f7f\u8ba2\u9605\u8005\u70b9\u51fb\u4e86\u591a\u6b21\uff0c\u70b9\u51fb\u7387\u53ea\u8868\u793a\u70b9\u51fb\u94fe\u63a5\u7684\u8ba2\u9605\u8005\u4eba\u6570\uff0c\u800c\u4e0d\u662f\u70b9\u51fb\u7684\u603b\u6570\uff0c\u8ba2\u9605\u8005\u53ef\u4ee5\u70b9\u51fb\u4e00\u4e2a\u6216\u591a\u4e2a\u94fe\u63a5\u3002\u5927\u591a\u6570\u90ae\u4ef6\u8ffd\u8e2a\u62a5\u544a\u663e\u793a\u4e86\u6bcf\u4e2a\u4eba\u7684\u70b9\u51fb\u603b\u6570\uff0c\u4e5f\u663e\u793a\u4e86\u54ea\u4e9b\u94fe\u63a5\u88ab\u70b9\u51fb\u3002 \u4e0a\u9762\u6240\u4ecb\u7ecd\u7684\u6570\u636e\u90fd\u662f\u975e\u5e38\u76f4\u89c2\u3001\u4ece\u7cfb\u7edf\u62a5\u8868\u4e2d\u80fd\u591f\u6e05\u6670\u83b7\u5f97\u7684\u6570\u636e\uff0c\u800c\u4e00\u4e2a\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u662f\u5426\u6210\u529f\uff0c\u4ec5\u4ec5\u5173\u6ce8\u8fd9\u4e9b\u6570\u636e\u8fd8\u662f\u4e0d\u591f\u7684\u3002<\/li><\/ol>\n\n\n\n

    5\u3001\u8f6c\u5316\u7387\uff08Conversion Rate\uff09
    \n\u6307\u9488\u5bf9\u4e00\u4e2a\u7279\u5b9a\u7684Email\u8425\u9500\u6d3b\u52a8\uff0c\u6536\u4ef6\u4eba\u5bf9\u6d3b\u52a8\u56de\u5e94\u7684\u6bd4\u7387\u3002\u8f6c\u5316\u7387\u53ef\u4ee5\u7528\u6765\u8861\u91cf\u67d0\u4e00\u6b21Email\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u7a0b\u5ea6\uff1b\u53ef\u4ee5\u901a\u8fc7\u5bf9\u90ae\u4ef6\u53d1\u9001\u540e\uff0c\u7f51\u7ad9\u6d41\u91cf\u7684\u53d8\u5316\u3001\u4ea7\u54c1\u9500\u552e\u7684\u589e\u957f\u3001\u7535\u8bdd\u56de\u9988\u6570\u91cf\u3001\u5f97\u5230\u7684\u9884\u7ea6\u673a\u4f1a\u3001\u56de\u7b54\u95ee\u5377\u8c03\u67e5\u6bd4\u4f8b\u7b49\u6307\u6807\u8fdb\u884c\u8861\u91cf\u3002<\/p>\n\n\n\n

    \u9700\u8981\u8fdb\u884c\u90ae\u4ef6\u8425\u9500\u7684\u53ef\u4ee5\u514d\u8d39\u8bd5\u7528\u601d\u9f50\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6:https:\/\/app.rspread.com\/SignUp.aspx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u636e\u5168\u7f8e\u96f6\u552e\u5546\u8054\u5408\u4f1a\u548cForrester\u7814\u7a76\u673a\u6784\u65b0\u7684\u5e02\u573a\u8425\u9500\u7814\u7a76\u53d1\u73b0\uff0c\u4e0d\u5c11\u5c06\u7ecf\u6d4e\u4f4e\u8ff7\u4f5c\u4e3a\u6269\u5f20\u673a\u4f1a\u7684\u4f01\u4e1a\u8ba4\u4e3a\uff0c\u7535\u5b50\u90ae\u4ef6\u662f\u4e0e\u5ba2\u6237\u8054\u7cfb\u6700\u91cd\u8981\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u800c\u4e14\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u8ba1\u5212\u5229\u7528\u7535\u5b50\u90ae\u4ef6\uff0c\u5c06\u65b0\u63a8\u51fa\u7684\u4ea7\u54c1\u3001\u4fc3\u9500\u6d3b\u52a8\u7b49\u4fe1\u606f\u53d1\u9001\u7ed9\u5ba2\u6237\uff0c\u5e76\u5f97\u5230\u5ba2\u6237\u7684\u53cd\u9988\u3002\u90ae\u4ef6\u8425\u9500\u662f\u4f60\u5411\u5168\u7403\u8303\u56f4\u5185\u7684\u5ba2\u6237\u63a8\u9500\u4ea7\u54c1\u7684\u6709\u6548\u5de5\u5177\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u4f60\u53ea\u662f\u8ba4\u4e3a\u90ae\u4ef6\u53d1\u9001\u51fa\u53bb\uff0c\u4efb\u52a1\u5c31\u7ed3\u675f\u4e86\uff0c\u90a3\u90ae\u4ef6\u7684\u6548\u679c\u53ef\u80fd\u8fbe\u4e0d\u5230\u4f60\u9884\u671f\u7684\u7ed3\u679c\uff0c\u9700\u8981\u4f60\u5bf9Email\u53cd\u9988\u6570\u636e\u8fdb\u884c\u8ffd\u8e2a\uff0c\u5e76\u53ca\u65f6\u6539\u8fdb\uff0c\u624d\u80fd\u8ba9\u8425\u9500\u6548\u679c\u6700\u5927\u5316\u3002\u672c\u6587\u8bb2\u89e3\u4e86\u5f39\u56de\u7387\u3001\u672a\u5f39\u56de\u7387\u3001\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u9700\u8981\u8ffd\u8e2a\u7684\u6570\u636e\uff0c\u9700\u8981\u7684\u670b\u53cb\u53ef\u4ee5\u53c2\u8003\u4e0b\uff1a \u6253\u5f00\u7387\uff08Open Rate\uff09 \u6253\u5f00\u7387\u662f\u6307\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u76ee\u6807\u53d7\u4f17\u6253\u5f00\u90ae\u4ef6\u7684\u6570\u91cf\u5360\u6574\u4e2a\u9001\u8fbe\u603b\u6570\u7684\u767e\u5206\u6bd4\u3002\u90ae\u4ef6\u7684\u6253\u5f00\u7387\uff0c\u7edf\u8ba1\u5305\u62ec\uff1a\u90ae\u4ef6\u63a5\u6536\u8005\u5728\u9884\u89c8\u7a97\u53e3\u6216\u7f51\u9875\u7248\u672c\u4e2d\u663e\u793a\u56fe\u7247\u3002\u63a5\u6536\u8005\u70b9\u51fb\u4e86E-mail\u4e2d\u7684\u94fe\u63a5\u3002 \u3010\u6253\u5f00\u7387\u7684\u8ba1\u7b97\u516c\u5f0f\uff1a\u6253\u5f00\u7387 = \u90ae\u4ef6\u6253\u5f00\u603b\u6570 \u00f7 \u672a\u5f39\u56de\u603b\u6570\u5373\u6210\u529f\u9001\u8fbe\u7684\u603b\u6570\u3011\uff0c\u6b65\u9aa4\u5982\u4e0b\uff1a \u7b2c\u4e00\u6b65\uff1a \u90ae\u4ef6\u6253\u5f00\u603b\u6570 \u00f7 \u672a\u5f39\u56de\u603b\u6570 = \u6253\u5f00\u7387 \uff08\u8f6c\u5316\u6210\u767e\u5206\u6bd4\uff09 \u7b2c\u4e8c\u6b65\uff1a \u7528\u201c\u672a\u5f39\u56de\u7684Email\u603b\u6570\u201d \u4ee3\u66ff \u201c\u6210\u529f\u53d1\u9001\u7684\u90ae\u4ef6\u603b\u6570 \u4ece\u90ae\u4ef6\u6253\u5f00\u7387\u662f\u8861\u91cf\u51fa\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\uff0c\u6240\u53d7\u5173\u6ce8\u548c\u6b22\u8fce\u7684\u7a0b\u5ea6\u5982\u4f55\u3002\u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7528\u6237\u7684\u90ae\u4ef6\u5ba2\u6237\u7aef\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u662f\u70b9\u51fb\u663e\u793a\u56fe\u7247\uff0c\u6709\u4e9b\u7528\u6237\u6839\u672c\u4e0d\u4e0b\u8f7d\u56fe\u7247\u67e5\u770b\u90ae\u4ef6\u3002\u57fa\u4e8e\u8fd9\u79cd\u60c5\u5f62\uff0c\u771f\u6b63\u6d4f\u89c8\u8fc7\u7684\u76ee\u6807\u7528\u6237\u6570\u53ef\u80fd\u4f1a\u9ad8\u4e8e\u8ddf\u8e2a\u62a5\u8868\u663e\u793a\u7684\u5b9e\u9645\u6253\u5f00\u7387\u3002\u8bf7\u6ce8\u610f\uff1a\u6ca1\u6709\u4efb\u4f55\u94fe\u63a5\u6216\u56fe\u7247\u7684\u7eaf\u6587\u672c\u90ae\u4ef6\u662f\u4e0d\u53ef\u8ffd\u8e2a\u7684\u3002 \u5f39\u56de\u7387\uff08Bounce Rate\uff09 \u5f39\u56de\u7387\u662f\u88ab\u5f39\u56deE-mail\u6570\u76ee\u5360\u53d1\u9001\u603b\u6570\u7684\u767e\u5206\u6bd4\u3002 \u3010\u8ba1\u7b97\u516c\u5f0f\uff1a\u5f39\u56de\u7387 = \u5f39\u56de\u7684E-Mail\u5730\u5740\u603b\u6570 \u00f7 \u53d1\u9001\u7684E-Mail\u603b\u6570 \u3011 \u5982\uff0c\u5982\u679c\u4f60\u53d1\u9001\u4e86100\u5c01E-mail\uff0c20\u5c01\u88ab\u5f39\u56de\uff0c\u6bcf\u5c01E-mail\u7684\u5f39\u56de\u6982\u7387\u662f0.20\uff0c\u8f6c\u5316\u6210\u767e\u5206\u6bd4\u662f20%\u3002 \u672a\u5f39\u56de\u7387\uff08Non-bounce Rate\uff09 \u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u672a\u5f39\u56deE-Mail\u603b\u6570\u662f\u6307\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u6570\u76ee\u5373\u53d1\u9001\u7684\u6570\u76ee\u3002 \u3010\u8ba1\u7b97\u516c\u5f0f\uff1aEmail\u53d1\u9001\u603b\u6570 \u2014 \u5f39\u56de\u603b\u6570 = \u672a\u5f39\u56de\u7684Email\u603b\u6570\u3011 \u672a\u5f39\u56de\u90ae\u4ef6\u6709\u65f6\u7528\u767e\u5206\u6bd4\u8868\u793a\uff0c\u6709\u65f6\u7528\u6570\u5b57\u8868\u793a\uff0c\u56e0\u4e3a\u6253\u5f00\u7387\u7684\u8ba1\u7b97\u662f\u57fa\u4e8e\u6570\u5b57\u7684\uff0c\u6240\u4ee5\u6570\u5b57\u7684\u5e94\u7528\u66f4\u52a0\u5e7f\u6cdb\u3002\u6709\u4e9b\u90ae\u4ef6\u6ca1\u6709\u88ab\u89c6\u4e3a\u5f39\u56de\u90ae\u4ef6\uff0c\u4f46\u5728\u4e25\u683c\u610f\u4e49\u4e0a\u4e5f\u4e0d\u80fd\u5b9a\u4e49\u4e3a\u53d1\u9001\u7684\u90ae\u4ef6\uff0c\u56e0\u4e3a\u67d0\u4e9bISP\u5c06\u90ae\u4ef6\u9519\u8bef\u5730\u53d1\u9001\u5230\u4e86\u7528\u6237\u65e0\u6cd5\u83b7\u53d6\u7684\u5783\u573e\u90ae\u4ef6\u7bb1\u3002\u5728\u4e0d\u80fd\u786e\u5b9a\u662f\u5426\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u6210\u529f\u53d1\u9001\u60c5\u51b5\u4e0b\uff0c\u5047\u8bbe\u672a\u88ab\u5f39\u56de\u7684\u90ae\u4ef6\u5230\u8fbe\u4e86\u76ee\u6807\u53d7\u4f17\uff0c\u672a\u5f39\u56de\u7387\u4e00\u822c\u7b49\u4e8e\u9001\u8fbe\u7387\uff08Delivery Rate\uff09\u3002 \u70b9\u51fb\u7387\uff08Click Through Rate\uff09 CTR\u662f\u5728\u90ae\u4ef6\u4e2d\u70b9\u51fb\u4e86\u4e00\u4e2a\u6216\u591a\u4e2a\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u6570\uff0c\u8868\u73b0\u4e3a\u603b\u4f53\u6253\u5f00\u6570\u7684\u767e\u5206\u6bd4\u3002 \u3010\u8ba1\u7b97\u516c\u5f0f: \u70b9\u51fb\u7387 = \u70b9\u51fb\u94fe\u63a5\u7684\u7528\u6237\u603b\u6570 \u00f7 \u90ae\u4ef6\u9001\u8fbe\u603b\u6570\u3011 \u8ba1\u7b97CTR\u7684\u6b65\u9aa4\uff1a \u7b2c\u4e00\u6b65\uff1a\u8ba1\u7b97\u70b9\u51fb\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u4eba\u6570\uff0c\u4e00\u4e2a\u8ba2\u9605\u8005\u53ef\u4ee5\u8fdb\u884c\u591a\u4e2a\u70b9\u51fb\uff0c\u8ba1\u7b97\u65f6\u4e0d\u53ef\u91cd\u590d \u7b2c\u4e8c\u6b65\uff1a\u7528\u70b9\u51fb\u94fe\u63a5\u7684\u76ee\u6807\u53d7\u4f17\u4eba\u6570\u5904\u4ee5\u9001\u8fbe\u603b\u6570\uff0c\u7b97\u51faEmail\u7684\u70b9\u51fb\u7387\uff0c\u8f6c\u5316\u4e3a\u767e\u5206\u6bd4 \u5728E-mail\u4e2d\u70b9\u51fb\u4e00\u4e2a\u94fe\u63a5\u4f1a\u5728\u8ffd\u8e2a\u4e2d\u663e\u793a\u4e3a\u4e00\u4e2a\u6253\u5f00\uff0c\u70b9\u51fb\u7387\u6c38\u8fdc\u4e0d\u4f1a\u8d85\u8fc7\u6253\u5f00\u7387\u3002\u70b9\u51fb\u603b\u6570\u5076\u5c14\u4f1a\u8d85\u8fc7\u6253\u5f00\u603b\u6570\uff0c\u539f\u56e0\u662f\u67d0\u4e9b\u90ae\u4ef6\u63a5\u6536\u8005\u5728\u90ae\u4ef6\u4e2d\u591a\u6b21\u70b9\u51fb\u4e00\u4e2a\u94fe\u63a5\u6216\u8005\u70b9\u51fb\u591a\u4e8e\u4e00\u4e2a\u7684\u94fe\u63a5\u3002\u5373\u4f7f\u8ba2\u9605\u8005\u70b9\u51fb\u4e86\u591a\u6b21\uff0c\u70b9\u51fb\u7387\u53ea\u8868\u793a\u70b9\u51fb\u94fe\u63a5\u7684\u8ba2\u9605\u8005\u4eba\u6570\uff0c\u800c\u4e0d\u662f\u70b9\u51fb\u7684\u603b\u6570\uff0c\u8ba2\u9605\u8005\u53ef\u4ee5\u70b9\u51fb\u4e00\u4e2a\u6216\u591a\u4e2a\u94fe\u63a5\u3002\u5927\u591a\u6570\u90ae\u4ef6\u8ffd\u8e2a\u62a5\u544a\u663e\u793a\u4e86\u6bcf\u4e2a\u4eba\u7684\u70b9\u51fb\u603b\u6570\uff0c\u4e5f\u663e\u793a\u4e86\u54ea\u4e9b\u94fe\u63a5\u88ab\u70b9\u51fb\u3002 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