{"id":230,"date":"2022-10-25T06:30:31","date_gmt":"2022-10-25T06:30:31","guid":{"rendered":"http:\/\/103.131.46.219\/wordpress\/?p=230"},"modified":"2022-10-25T06:30:31","modified_gmt":"2022-10-25T06:30:31","slug":"%e8%a1%8c%e4%b8%9a%e9%87%87%e8%ae%bf%e7%99%be%e5%88%86%e7%82%b9coo-%e5%bc%a0%e9%9f%b6%e5%b3%b0-%e4%b8%aa%e6%80%a7%e5%8c%96%e9%82%ae%e4%bb%b6%e5%a2%9e%e5%8a%a0%e7%94%a8%e6%88%b7%e7%b2%98","status":"publish","type":"post","link":"https:\/\/inboxroi.com\/?p=230","title":{"rendered":"\u884c\u4e1a\u91c7\u8bbf:\u767e\u5206\u70b9COO \u5f20\u97f6\u5cf0\u2014\u4e2a\u6027\u5316\u90ae\u4ef6\u589e\u52a0\u7528\u6237\u7c98\u5ea6\uff0c\u63d0\u9ad8\u7528\u6237\u56de\u5934\u7387"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u6709\u4eba\u60ca\u53f9Amazon\u7f51\u7ad9\u7684\u63a8\u8350\u529f\u80fd\uff0c\u6709\u4eba\u5bf9\u66fe\u7ecf\u4e70\u8fc7\u4e1c\u897f\u7684\u767e\u8d27\u5e97\u53d1\u7ed9\u81ea\u5df1\u751f\u65e5\u5feb\u4e50\u7684\u77ed\u4fe1\u559c\u51fa\u671b\u5916\uff0c\u4f60\u6211\u90fd\u662f\u6d88\u8d39\u8005\uff0c\u90fd\u662f\u5546\u5bb6\u7684\u987e\u5ba2\uff0c\u6211\u4eec\u4f1a\u5bf9\u8bb0\u4f4f\u81ea\u5df1\u751f\u65e5\u7684\u5546\u5bb6\u597d\u611f\u500d\u589e\uff0c\u4e5f\u4f1a\u5bf9\u4e0d\u9002\u65f6\u5b9c\u7684\u4fc3\u9500\u6216\u8005\u6beb\u65e0\u5173\u8054\u7684\u5185\u5bb9\u8868\u793a\u4e0d\u6ee1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u90fd\u65e0\u4e0d\u4f53\u73b0\u4e00\u4e2a\u6781\u5176\u91cd\u8981\u7684\u6982\u5ff5 \u2014\u2014 <strong>\u201c\u76f8\u5173\u6027\u201d<\/strong>\uff0c\u5546\u5bb6\u8d8a\u4e86\u89e3\u81ea\u5df1\u7684\u987e\u5ba2\uff0c\u76f8\u5173\u6027\u5c31\u8d8a\u5bb9\u6613\u5b9e\u73b0\uff0c\u4ece\u800c\u4ea7\u51fa\u201c\u4e2a\u6027\u5316\u201d\u7684\u4fe1\u606f\uff0c\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u4e92\u52a8\u3002IT\u79d1\u6280\u7684\u8fdb\u6b65\uff0c\u628a\u4e2a\u6027\u5316\u529f\u80fd\u63a8\u5230\u6781\u81f4\uff0c\u7279\u522b\u662f\u7f51\u7edc\u8d2d\u7269\u4ee5\u53ca\u5728\u7ebf\u6d88\u8d39\u9886\u57df\uff0c\u6240\u6709\u7684\u884c\u4e3a\u90fd\u53ef\u4ee5\u88ab\u8bb0\u5f55\uff0c\u5e76\u4ea7\u751f\u9500\u552e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.baifendian.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767e\u5206\u70b9\u79d1\u6280<\/a>\u7684COO\u5f20\u97f6\u5cf0\u5148\u751f\uff0c\u4e0e\u6211\u5206\u4eab\u4e86\u5229\u7528\u4e2a\u6027\u5316\u6280\u672f\u5982\u4f55\u5e2e\u52a9\u7f51\u7edc\u8d2d\u7269\u516c\u53f8\u63d0\u9ad8\u66f4\u591a\u7684\u4ea4\u4e92\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"163\" height=\"254\" src=\"https:\/\/inboxroi.com\/wordpress\/wp-content\/uploads\/2022\/10\/20110724013828464.gif\" alt=\"\" class=\"wp-image-231\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u767e\u5206\u70b9\u63d0\u4f9b\u4f55\u79cd\u670d\u52a1\uff1f\u4f18\u52bf\u5728\u54ea\u91cc\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u767e\u5206\u70b9\u63d0\u4f9b\u4ee5\u4e0b3\u79cd\u670d\u52a1<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7f51\u7ad9\u4e0a\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350<\/li><li>\u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350<\/li><li>\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u7f51\u7ad9\u5206\u6790\u4e0e\u5546\u4e1a\u667a\u80fd<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u767e\u5206\u70b9\u4e0e\u6570\u5341\u5bb6\u4e0d\u540c\u7684\u7f51\u7ad9\uff08\u5305\u62ec\u7535\u5546\u3001\u8d44\u8baf\u3001\u793e\u4ea4\u7c7b\u7f51\u7ad9\uff09\u5408\u4f5c\uff0c\u8ddf\u8e2a\u4e92\u8054\u7f51\u7528\u6237\u7684\u5168\u7f51\u7528\u6237\u884c\u4e3a\uff08\u5305\u62ec\u6d4f\u89c8\u8d44\u8baf\u548c\u5546\u54c1\u3001\u6536\u85cf\u8d44\u8baf\u548c\u5546\u54c1\u3001\u8d2d\u4e70\u5546\u54c1\u3001\u8bc4\u8bba\u8d44\u8baf\u548c\u5546\u54c1\u7b49\u5404\u79cd\u4e0e\u7528\u6237\u504f\u597d\u76f8\u5173\u7684\u884c\u4e3a\uff09\uff0c\u4ece\u800c\u6536\u96c6\u7528\u6237\u7684\u5404\u79cd\u504f\u597d\uff08\u5c24\u5176\u662f\u4e0e\u8d2d\u7269\u76f8\u5173\u7684\u504f\u597d\uff09\u3002\u76ee\u524d\u767e\u5206\u70b9\u7684\u6570\u636e\u5e93\u4e2d\u6709\u5927\u7ea64000\u4e07\u7f51\u6c11\u7684\u504f\u597d\u6570\u636e\u3002\u57fa\u4e8e\u8fd9\u4e2a\u6d77\u91cf\u7528\u6237\u504f\u597d\u6570\u636e\u5e93\uff0c\u767e\u5206\u70b9\u53ef\u4ee5\u4e3a\u7535\u5546\u516c\u53f8\u63d0\u4f9b\u4e2a\u6027\u5316\u7cbe\u51c6\u5546\u54c1\u63a8\u8350\u670d\u52a1\uff1a\u7528\u6237\u767b\u5f55\u7f51\u7ad9\u65f6\uff0c\u5728Web\u4e0a\u4e3a\u5176\u63a8\u8350\u7b26\u5408\u4ed6\/\u5979\u504f\u597d\u7684\u5546\u54c1\uff1b\u7535\u5546\u516c\u53f8\u7ed9\u7528\u6237\u53d1\u90ae\u4ef6\u65f6\uff0c\u5728\u90ae\u4ef6\u6807\u9898\u548c\u6b63\u6587\u4e2d\u4e3a\u5176\u63a8\u8350\u7b26\u5408\u4ed6\/\u5979\u504f\u597d\u7684\u5546\u54c1\u3002\u7f51\u7ad9\u4e0a\u548c\u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350\u53ef\u4ee5\u5e2e\u52a9\u7535\u5546\u7f51\u7ad9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u63d0\u9ad8\u9500\u552e\u8f6c\u5316\u7387<\/li><li>\u63d0\u9ad8\u9500\u552e\u5ba2\u5355\u4ef7<\/li><li>\u63d0\u9ad8\u52a8\u9500\u5546\u54c1\u5360\u6bd4<\/li><li>\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u63d0\u9ad8\u7528\u6237\u56de\u5934\u7387<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u6211\u6ce8\u610f\u5230\u767e\u5206\u70b9\u7684\u4ea7\u54c1\u91cc\u63d0\u5230\u4e86\u4e2a\u6027\u5316\u90ae\u4ef6\u8425\u9500\uff0c\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u5462\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2a\u6027\u5316EDM\u6709\u4e24\u79cd\u7528\u6cd5\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3<\/strong>: \u627e\u51fa\u6bcf\u4f4d\u7528\u6237\u611f\u5174\u8da3\u7684\u5546\u54c1\uff0c\u5411\u6bcf\u4f4d\u7528\u6237\u53d1\u9001\u7b26\u5408\u5176\u504f\u597d\u7684\u5546\u54c1\u63a8\u8350\u90ae\u4ef6\u3002\u8fd9\u79cd\u90ae\u4ef6\u53ef\u4ee5\u5b9a\u671f\u53d1\u9001\uff0c\u589e\u52a0\u7528\u6237\u7c98\u5ea6\uff0c\u63d0\u9ad8\u7528\u6237\u56de\u5934\u7387\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ee5\u5546\u54c1\u4e3a\u4e2d\u5fc3<\/strong>: \u627e\u51fa\u6bcf\u4ef6\u5546\u54c1\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u5b9a\u5411\u53d1\u9001\u90ae\u4ef6,\u5728\u65b0\u54c1\u4e0a\u5e02\u521d\u671f\u4fc3\u9500\u548c\u6e05\u7406\u5e93\u5b58\u5546\u54c1\u65f6\u5f88\u6709\u7528<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 . \u56fd\u5185\u7684\u90ae\u4ef6\u8425\u9500\u7684\u8d8b\u52bf\uff0c\u4f60\u89c9\u5f97\u662f\u600e\u4e48\u6837\u7684\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u6bcf\u5929\u90fd\u4f1a\u6536\u5230\u5f88\u591a\u7f51\u7ad9\u7ed9\u53d1\u9001\u7684\u90ae\u4ef6\uff0c\u4f4699%\u7684\u90ae\u4ef6\u6211\u4ece\u672a\u6253\u5f00\u8fc7\uff0c\u56e0\u4e3a\u4e00\u770b\u6807\u9898\u6211\u5c31\u77e5\u9053\u5b83\u4eec\u662f\u7fa4\u53d1\u5e7f\u544a\uff0c\u800c\u4e14\u8fd9\u4e9b\u5e7f\u544a\u4e0e\u6211\u7684\u4e2a\u4eba\u5174\u8da3\u6beb\u65e0\u5173\u7cfb\u3002\u5728\u7528\u6237\u7684\u773c\u7403\u8d44\u6e90\u65e5\u76ca\u7a00\u7f3a\uff0c\u5404\u79cd\u5e7f\u544a\u4fe1\u606f\u65e5\u76ca\u6cdb\u6ee5\u7684\u4eca\u5929\uff0c\u7cbe\u51c6\u5b9a\u5411\u662f\u6574\u4e2a\u8425\u9500\u9886\u57df\u7684\u5927\u52bf\u6240\u8d8b\uff0cEDM\u4e5f\u4e0d\u4f8b\u5916\u3002\u4e0e\u7528\u6237\u5174\u8da3\u4e0d\u76f8\u5173\u7684\u5e7f\u544a\u662f\u5bf9\u7528\u6237\u7684\u9a9a\u6270\uff0c\u53cd\u4e4b\uff0c\u4e0e\u7528\u6237\u5174\u8da3\u76f8\u5173\u7684\u201c\u5e7f\u544a\u201d\u5c31\u5df2\u7ecf\u4e0d\u662f\u539f\u59cb\u610f\u4e49\u4e0a\u7684\u201c\u5e7f\u544a\u201d\uff0c\u800c\u662f\u4e00\u79cd\u6709\u7528\u7684\u8d44\u8baf\uff0c\u3002\u5728\u76ee\u524d\u5927\u591a\u6570\u516c\u53f8\u4ecd\u7136\u5229\u7528\u7c97\u5236\u6ee5\u9020\u7684\u5e7f\u544a\u4fe1\u606f\u5bf9\u7528\u6237\u8fdb\u884c\u72c2\u8f70\u6ee5\u70b8\u7684\u60c5\u51b5\u4e0b\uff0c\u8c01\u80fd\u591f\u7ad9\u5728\u7528\u6237\u5229\u76ca\u7684\u89d2\u5ea6\uff0c\u53d1\u9001\u4e2a\u6027\u5316\u7684\u3001\u7cbe\u51c6\u7684\u201c\u8d44\u8baf\u201d\uff0c\u8c01\u5c31\u66f4\u5bb9\u6613\u83b7\u5f97\u7528\u6237\u7684\u9752\u7750\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u672a\u6765\u65e0\u8bba\u662f\u7ad9\u5185\u8fd8\u662f\u8425\u9500\u5de5\u5177\uff0c\u5982\u90ae\u4ef6\uff0c\u77ed\u4fe1\u662f\u5426\u90fd\u9700\u8981\u4e2a\u6027\u5316\u5462\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u7684\u5de5\u4f5c\u4e0d\u662f\u8981\u5411\u987e\u5ba2\u5356\u5546\u54c1\uff0c\u800c\u662f\u5e2e\u52a9\u987e\u5ba2\u4e70\u5546\u54c1\u3002\u4efb\u4f55\u8425\u9500\u4ece\u4e1a\u8005\u90fd\u5e94\u8be5\u4ed4\u7ec6\u54c1\u5473\u8fd9\u53e5\u8bdd\u3002\u65e0\u8bba\u662f\u7ad9\u5185\u8fd8\u662f\u7ad9\u5916\u8425\u9500\uff0c\u4e5f\u4e0d\u8bba\u662f\u90ae\u4ef6\u8425\u9500\u8fd8\u662f\u77ed\u5f69\u4fe1\u8425\u9500\uff0c\u6700\u7ec8\u51fa\u53d1\u70b9\u90fd\u5e94\u8be5\u662f\u5e2e\u52a9\u987e\u5ba2\u4e70\u5546\u54c1\u3002\u53ea\u8981\u6211\u4eec\u662f\u672c\u7740\u4e3a\u4e86\u5e2e\u52a9\u987e\u5ba2\u7684\u539f\u5219\u6765\u505a\u4e8b\uff0c\u90a3\u4e48\u4e0d\u8bba\u4ec0\u4e48\u8425\u9500\u5de5\u5177\uff0c\u90fd\u5fc5\u987b\u88ab\u4e2a\u6027\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5 . \u5982\u4f55\u8bc4\u4f30\u4e2a\u6027\u5316\u63a8\u8350\u7684ROI\u5462\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2a\u6027\u5316\u8425\u9500\u7684ROI\u662f\u6bd4\u8f83\u5bb9\u6613\u8bc4\u4f30\u7684\uff0c\u603b\u7684\u65b9\u6cd5\u90fd\u662fA\/B Test\u3002\u5bf9\u4e8e\u7f51\u7ad9\u4e0a\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u53ef\u4ee5\u5bf9\u6bd4\u4e00\u6bb5\u65f6\u95f4\u5185\uff08\u6bd4\u59821\u4e2a\u6708\u5185\uff09\u4e2a\u6027\u5316\u63a8\u8350\u4f4d\u4e0e\u975e\u4e2a\u6027\u5316\u63a8\u8350\u4f4d\u7684\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u9500\u552e\u91d1\u989d\u3001\u9500\u552e\u5546\u54c1\u7684SKU\u79cd\u7c7b\u6570\u7b49\u6307\u6807\u3002\u5bf9\u4e8e\u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u53ef\u4ee5\u5bf9\u6bd4\u4e00\u6bb5\u65f6\u95f4\u5185\uff08\u6bd4\u59823\u4e2a\u6708\u5185\uff09\u4e2a\u6027\u5316\u90ae\u4ef6\u4e0e\u4e0e\u975e\u4e2a\u6027\u5316\u90ae\u4ef6\u7684\u5f00\u5c01\u7387\u3001\u5185\u5bb9\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u9500\u552e\u91d1\u989d\u3001\u9500\u552e\u5546\u54c1\u7684SKU\u79cd\u7c7b\u6570\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d\u767e\u5206\u70b9\u81ea\u5df1\u7684\u5b9e\u8df5\u7ed3\u679c\u8868\u660e\uff1a<strong>\u4e2a\u6027\u5316\u63a8\u8350\u80fd\u591f\u5e2e\u52a9\u7535\u5546\u7f51\u7ad9\u63d0\u9ad810% -20%\u7684\u9500\u552e\u989d\u3002<\/strong>\u518d\u8003\u8651\u5230\u767e\u5206\u70b9\u662f\u6309\u7167CPS\u6a21\u5f0f\u6536\u8d39\uff0c\u7535\u5546\u4ed8\u51fa\u7684\u6210\u672c\u8fdc\u8fdc\u4f4e\u4e8e\u4e00\u822c\u7684\u5e7f\u544a\u3002\u56e0\u6b64\u7535\u5546\u7f51\u7ad9\u4e0e\u767e\u5206\u70b9\u5408\u4f5c\u7684\u603b\u4f53ROI\u662f\u975e\u5e38\u9ad8\u7684\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6709\u4eba\u60ca\u53f9Amazon\u7f51\u7ad9\u7684\u63a8\u8350\u529f\u80fd\uff0c\u6709\u4eba\u5bf9\u66fe\u7ecf\u4e70\u8fc7\u4e1c\u897f\u7684\u767e\u8d27\u5e97\u53d1\u7ed9\u81ea\u5df1\u751f\u65e5\u5feb\u4e50\u7684\u77ed\u4fe1\u559c\u51fa\u671b\u5916\uff0c\u4f60\u6211\u90fd\u662f\u6d88\u8d39\u8005\uff0c\u90fd\u662f\u5546\u5bb6\u7684\u987e\u5ba2\uff0c\u6211\u4eec\u4f1a\u5bf9\u8bb0\u4f4f\u81ea\u5df1\u751f\u65e5\u7684\u5546\u5bb6\u597d\u611f\u500d\u589e\uff0c\u4e5f\u4f1a\u5bf9\u4e0d\u9002\u65f6\u5b9c\u7684\u4fc3\u9500\u6216\u8005\u6beb\u65e0\u5173\u8054\u7684\u5185\u5bb9\u8868\u793a\u4e0d\u6ee1\u3002 \u8fd9\u4e9b\u90fd\u65e0\u4e0d\u4f53\u73b0\u4e00\u4e2a\u6781\u5176\u91cd\u8981\u7684\u6982\u5ff5 \u2014\u2014 \u201c\u76f8\u5173\u6027\u201d\uff0c\u5546\u5bb6\u8d8a\u4e86\u89e3\u81ea\u5df1\u7684\u987e\u5ba2\uff0c\u76f8\u5173\u6027\u5c31\u8d8a\u5bb9\u6613\u5b9e\u73b0\uff0c\u4ece\u800c\u4ea7\u51fa\u201c\u4e2a\u6027\u5316\u201d\u7684\u4fe1\u606f\uff0c\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u4e92\u52a8\u3002IT\u79d1\u6280\u7684\u8fdb\u6b65\uff0c\u628a\u4e2a\u6027\u5316\u529f\u80fd\u63a8\u5230\u6781\u81f4\uff0c\u7279\u522b\u662f\u7f51\u7edc\u8d2d\u7269\u4ee5\u53ca\u5728\u7ebf\u6d88\u8d39\u9886\u57df\uff0c\u6240\u6709\u7684\u884c\u4e3a\u90fd\u53ef\u4ee5\u88ab\u8bb0\u5f55\uff0c\u5e76\u4ea7\u751f\u9500\u552e\u3002 \u767e\u5206\u70b9\u79d1\u6280\u7684COO\u5f20\u97f6\u5cf0\u5148\u751f\uff0c\u4e0e\u6211\u5206\u4eab\u4e86\u5229\u7528\u4e2a\u6027\u5316\u6280\u672f\u5982\u4f55\u5e2e\u52a9\u7f51\u7edc\u8d2d\u7269\u516c\u53f8\u63d0\u9ad8\u66f4\u591a\u7684\u4ea4\u4e92\u4f53\u9a8c\u3002 1. \u767e\u5206\u70b9\u63d0\u4f9b\u4f55\u79cd\u670d\u52a1\uff1f\u4f18\u52bf\u5728\u54ea\u91cc\uff1f \u767e\u5206\u70b9\u63d0\u4f9b\u4ee5\u4e0b3\u79cd\u670d\u52a1 \u7f51\u7ad9\u4e0a\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350 \u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350 \u7535\u5b50\u5546\u52a1\u884c\u4e1a\u7f51\u7ad9\u5206\u6790\u4e0e\u5546\u4e1a\u667a\u80fd \u767e\u5206\u70b9\u4e0e\u6570\u5341\u5bb6\u4e0d\u540c\u7684\u7f51\u7ad9\uff08\u5305\u62ec\u7535\u5546\u3001\u8d44\u8baf\u3001\u793e\u4ea4\u7c7b\u7f51\u7ad9\uff09\u5408\u4f5c\uff0c\u8ddf\u8e2a\u4e92\u8054\u7f51\u7528\u6237\u7684\u5168\u7f51\u7528\u6237\u884c\u4e3a\uff08\u5305\u62ec\u6d4f\u89c8\u8d44\u8baf\u548c\u5546\u54c1\u3001\u6536\u85cf\u8d44\u8baf\u548c\u5546\u54c1\u3001\u8d2d\u4e70\u5546\u54c1\u3001\u8bc4\u8bba\u8d44\u8baf\u548c\u5546\u54c1\u7b49\u5404\u79cd\u4e0e\u7528\u6237\u504f\u597d\u76f8\u5173\u7684\u884c\u4e3a\uff09\uff0c\u4ece\u800c\u6536\u96c6\u7528\u6237\u7684\u5404\u79cd\u504f\u597d\uff08\u5c24\u5176\u662f\u4e0e\u8d2d\u7269\u76f8\u5173\u7684\u504f\u597d\uff09\u3002\u76ee\u524d\u767e\u5206\u70b9\u7684\u6570\u636e\u5e93\u4e2d\u6709\u5927\u7ea64000\u4e07\u7f51\u6c11\u7684\u504f\u597d\u6570\u636e\u3002\u57fa\u4e8e\u8fd9\u4e2a\u6d77\u91cf\u7528\u6237\u504f\u597d\u6570\u636e\u5e93\uff0c\u767e\u5206\u70b9\u53ef\u4ee5\u4e3a\u7535\u5546\u516c\u53f8\u63d0\u4f9b\u4e2a\u6027\u5316\u7cbe\u51c6\u5546\u54c1\u63a8\u8350\u670d\u52a1\uff1a\u7528\u6237\u767b\u5f55\u7f51\u7ad9\u65f6\uff0c\u5728Web\u4e0a\u4e3a\u5176\u63a8\u8350\u7b26\u5408\u4ed6\/\u5979\u504f\u597d\u7684\u5546\u54c1\uff1b\u7535\u5546\u516c\u53f8\u7ed9\u7528\u6237\u53d1\u90ae\u4ef6\u65f6\uff0c\u5728\u90ae\u4ef6\u6807\u9898\u548c\u6b63\u6587\u4e2d\u4e3a\u5176\u63a8\u8350\u7b26\u5408\u4ed6\/\u5979\u504f\u597d\u7684\u5546\u54c1\u3002\u7f51\u7ad9\u4e0a\u548c\u90ae\u4ef6\u4e2d\u7684\u4e2a\u6027\u5316\u5546\u54c1\u63a8\u8350\u53ef\u4ee5\u5e2e\u52a9\u7535\u5546\u7f51\u7ad9\uff1a \u63d0\u9ad8\u9500\u552e\u8f6c\u5316\u7387 \u63d0\u9ad8\u9500\u552e\u5ba2\u5355\u4ef7 \u63d0\u9ad8\u52a8\u9500\u5546\u54c1\u5360\u6bd4 \u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u63d0\u9ad8\u7528\u6237\u56de\u5934\u7387 2. \u6211\u6ce8\u610f\u5230\u767e\u5206\u70b9\u7684\u4ea7\u54c1\u91cc\u63d0\u5230\u4e86\u4e2a\u6027\u5316\u90ae\u4ef6\u8425\u9500\uff0c\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u5462\uff1f \u4e2a\u6027\u5316EDM\u6709\u4e24\u79cd\u7528\u6cd5\uff1a \u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3: \u627e\u51fa\u6bcf\u4f4d\u7528\u6237\u611f\u5174\u8da3\u7684\u5546\u54c1\uff0c\u5411\u6bcf\u4f4d\u7528\u6237\u53d1\u9001\u7b26\u5408\u5176\u504f\u597d\u7684\u5546\u54c1\u63a8\u8350\u90ae\u4ef6\u3002\u8fd9\u79cd\u90ae\u4ef6\u53ef\u4ee5\u5b9a\u671f\u53d1\u9001\uff0c\u589e\u52a0\u7528\u6237\u7c98\u5ea6\uff0c\u63d0\u9ad8\u7528\u6237\u56de\u5934\u7387\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c \u4ee5\u5546\u54c1\u4e3a\u4e2d\u5fc3: \u627e\u51fa\u6bcf\u4ef6\u5546\u54c1\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u5b9a\u5411\u53d1\u9001\u90ae\u4ef6,\u5728\u65b0\u54c1\u4e0a\u5e02\u521d\u671f\u4fc3\u9500\u548c\u6e05\u7406\u5e93\u5b58\u5546\u54c1\u65f6\u5f88\u6709\u7528 3 . \u56fd\u5185\u7684\u90ae\u4ef6\u8425\u9500\u7684\u8d8b\u52bf\uff0c\u4f60\u89c9\u5f97\u662f\u600e\u4e48\u6837\u7684\uff1f \u6211\u6bcf\u5929\u90fd\u4f1a\u6536\u5230\u5f88\u591a\u7f51\u7ad9\u7ed9\u53d1\u9001\u7684\u90ae\u4ef6\uff0c\u4f4699%\u7684\u90ae\u4ef6\u6211\u4ece\u672a\u6253\u5f00\u8fc7\uff0c\u56e0\u4e3a\u4e00\u770b\u6807\u9898\u6211\u5c31\u77e5\u9053\u5b83\u4eec\u662f\u7fa4\u53d1\u5e7f\u544a\uff0c\u800c\u4e14\u8fd9\u4e9b\u5e7f\u544a\u4e0e\u6211\u7684\u4e2a\u4eba\u5174\u8da3\u6beb\u65e0\u5173\u7cfb\u3002\u5728\u7528\u6237\u7684\u773c\u7403\u8d44\u6e90\u65e5\u76ca\u7a00\u7f3a\uff0c\u5404\u79cd\u5e7f\u544a\u4fe1\u606f\u65e5\u76ca\u6cdb\u6ee5\u7684\u4eca\u5929\uff0c\u7cbe\u51c6\u5b9a\u5411\u662f\u6574\u4e2a\u8425\u9500\u9886\u57df\u7684\u5927\u52bf\u6240\u8d8b\uff0cEDM\u4e5f\u4e0d\u4f8b\u5916\u3002\u4e0e\u7528\u6237\u5174\u8da3\u4e0d\u76f8\u5173\u7684\u5e7f\u544a\u662f\u5bf9\u7528\u6237\u7684\u9a9a\u6270\uff0c\u53cd\u4e4b\uff0c\u4e0e\u7528\u6237\u5174\u8da3\u76f8\u5173\u7684\u201c\u5e7f\u544a\u201d\u5c31\u5df2\u7ecf\u4e0d\u662f\u539f\u59cb\u610f\u4e49\u4e0a\u7684\u201c\u5e7f\u544a\u201d\uff0c\u800c\u662f\u4e00\u79cd\u6709\u7528\u7684\u8d44\u8baf\uff0c\u3002\u5728\u76ee\u524d\u5927\u591a\u6570\u516c\u53f8\u4ecd\u7136\u5229\u7528\u7c97\u5236\u6ee5\u9020\u7684\u5e7f\u544a\u4fe1\u606f\u5bf9\u7528\u6237\u8fdb\u884c\u72c2\u8f70\u6ee5\u70b8\u7684\u60c5\u51b5\u4e0b\uff0c\u8c01\u80fd\u591f\u7ad9\u5728\u7528\u6237\u5229\u76ca\u7684\u89d2\u5ea6\uff0c\u53d1\u9001\u4e2a\u6027\u5316\u7684\u3001\u7cbe\u51c6\u7684\u201c\u8d44\u8baf\u201d\uff0c\u8c01\u5c31\u66f4\u5bb9\u6613\u83b7\u5f97\u7528\u6237\u7684\u9752\u7750\u3002 4. \u672a\u6765\u65e0\u8bba\u662f\u7ad9\u5185\u8fd8\u662f\u8425\u9500\u5de5\u5177\uff0c\u5982\u90ae\u4ef6\uff0c\u77ed\u4fe1\u662f\u5426\u90fd\u9700\u8981\u4e2a\u6027\u5316\u5462\uff1f \u9500\u552e\u7684\u5de5\u4f5c\u4e0d\u662f\u8981\u5411\u987e\u5ba2\u5356\u5546\u54c1\uff0c\u800c\u662f\u5e2e\u52a9\u987e\u5ba2\u4e70\u5546\u54c1\u3002\u4efb\u4f55\u8425\u9500\u4ece\u4e1a\u8005\u90fd\u5e94\u8be5\u4ed4\u7ec6\u54c1\u5473\u8fd9\u53e5\u8bdd\u3002\u65e0\u8bba\u662f\u7ad9\u5185\u8fd8\u662f\u7ad9\u5916\u8425\u9500\uff0c\u4e5f\u4e0d\u8bba\u662f\u90ae\u4ef6\u8425\u9500\u8fd8\u662f\u77ed\u5f69\u4fe1\u8425\u9500\uff0c\u6700\u7ec8\u51fa\u53d1\u70b9\u90fd\u5e94\u8be5\u662f\u5e2e\u52a9\u987e\u5ba2\u4e70\u5546\u54c1\u3002\u53ea\u8981\u6211\u4eec\u662f\u672c\u7740\u4e3a\u4e86\u5e2e\u52a9\u987e\u5ba2\u7684\u539f\u5219\u6765\u505a\u4e8b\uff0c\u90a3\u4e48\u4e0d\u8bba\u4ec0\u4e48\u8425\u9500\u5de5\u5177\uff0c\u90fd\u5fc5\u987b\u88ab\u4e2a\u6027\u5316\u3002 5 . \u5982\u4f55\u8bc4\u4f30\u4e2a\u6027\u5316\u63a8\u8350\u7684ROI\u5462\uff1f \u4e2a\u6027\u5316\u8425\u9500\u7684ROI\u662f\u6bd4\u8f83\u5bb9\u6613\u8bc4\u4f30\u7684\uff0c\u603b\u7684\u65b9\u6cd5\u90fd\u662fA\/B 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