{"id":163,"date":"2022-10-25T06:02:03","date_gmt":"2022-10-25T06:02:03","guid":{"rendered":"http:\/\/103.131.46.219\/wordpress\/?p=163"},"modified":"2022-10-25T06:02:03","modified_gmt":"2022-10-25T06:02:03","slug":"%e8%a1%8c%e4%b8%9a%e9%87%87%e8%ae%bf%ef%bc%9aresponsys%e7%a0%94%e7%a9%b6%e6%80%bb%e7%9b%91-chad-white-%e9%9b%b6%e5%94%ae%e5%95%86%e9%9d%a2%e4%b8%b4%e7%9a%84%e6%8c%91%e6%88%98%e6%98%af-2","status":"publish","type":"post","link":"https:\/\/inboxroi.com\/?p=163","title":{"rendered":"\u884c\u4e1a\u91c7\u8bbf\uff1aResponsys\u7814\u7a76\u603b\u76d1 Chad White \u2014 \u96f6\u552e\u5546\u9762\u4e34\u7684\u6311\u6218\u662f\u63d0\u9ad8\u90ae\u4ef6\u7684\u76f8\u5173\u6027"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"98\" src=\"https:\/\/inboxroi.com\/wordpress\/wp-content\/uploads\/2022\/10\/\u56fe\u50cf-1-1.jpg\" alt=\"\" class=\"wp-image-164\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u90ae\u4ef6\u8425\u9500\u5728\u4e2d\u56fd\u4e00\u76f4\u81f4\u529b\u4e8e\u5206\u4eab\u56fd\u5185\u5916\u4f18\u79c0\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\uff0c\u6280\u5de7\uff0c\u6848\u4f8b\u3002\u4e4b\u524d\u7684\u5f88\u591a\u6587\u7ae0\uff0c\u6bd4\u65b9\u201d\u63a8\u8350\u597d\u53cb\u8ba2\u9605\u90ae\u4ef6\u2014SmartBargains\u6848\u4f8b\u4e00\u5219\u201d \/ \u201c\u5168\u7f8e\u96f6\u552e\u884c\u4e1a\u7535\u5b50\u90ae\u4ef6\u9000\u8ba2\u7814\u7a76\u201d \/ 2010\u5e74\u5317\u7f8e\u5728\u7ebf\u96f6\u552e\u90ae\u4ef6\u8d8b\u52bf\u201c\u5747\u6765Chad White\u4ee5\u53ca\u5176\u56e2\u961f\uff0cChad White\u662f\u8457\u540d\u90ae\u4ef6\u8425\u9500\u7f51\u7ad9<a rel=\"noreferrer noopener\" href=\"http:\/\/www.retailemailblog.com\/\" target=\"_blank\">Retailemailblog.com<\/a>\u7684\u521b\u59cb\u4eba\uff0c\u81f4\u529b\u4e8e\u7814\u7a76\u5317\u7f8e\u96f6\u552e\u4f01\u4e1a\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u548c\u8d8b\u52bf,\u662f\u672c\u884c\u4e1a\u7684\u5148\u950b\u4eba\u7269\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"194\" src=\"https:\/\/inboxroi.com\/wordpress\/wp-content\/uploads\/2022\/10\/blog_chad.jpg\" alt=\"\" class=\"wp-image-165\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chad\u73b0\u4efb\u804cResponsys\u2014\u2014\u5317\u7f8e\u591a\u6e20\u9053\u8425\u9500\u5de8\u5934Responsys(NASDAQ: MKTG)\uff0c\u4eca\u5e744\u6708\u5176\u5728\u7eb3\u65af\u8fbe\u514b\u6210\u529fIPO\u3002<br> \u611f\u8c22White\u5148\u751f\u767e\u5fd9\u4e4b\u4e2d\u63a5\u53d7\u6211\u7684\u91c7\u8bbf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u80fd\u4e0e\u8bfb\u8005\u5206\u4eab\u4e0b\u4f60\u7684\u80cc\u666f\u548c\u5de5\u4f5c\u7ecf\u5386\u5417\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5176\u5b9e\u5b66\u65b0\u95fb\u4e13\u4e1a\u7684\u3002\u4e00\u5f00\u59cb\u5728Cond\u00e9 Nast\u7f51\u7ad9\u5de5\u4f5c\u4e86\u51e0\u5e74\uff0c\u7814\u7a76\u96f6\u552e\u5546\u5982\u4f55\u8fd0\u7528\u5f53\u65f6\u7684IT\u6280\u672f\uff0c\u4e4b\u540e\u52a0\u5165\u9053\u743c\u65af\u8d1f\u8d23\u9762\u5411\u5728\u7ebf\u96f6\u552e\u5546\u7684Newsletter\u9879\u76ee\uff0c\u901a\u8fc7\u6ce8\u518c\u8ba2\u9605\u5728\u7ebf\u96f6\u552e\u516c\u53f8\u7684\u90ae\u4ef6\uff0c\u4e86\u89e3\u5230\u5f88\u591a\u5173\u4e8e\u7f51\u7ad9\u6539\u7248\u4ee5\u53ca\u63d0\u9ad8\u7f51\u7ad9\u6548\u80fd\u7b49\u65b9\u9762\u4fe1\u606f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retail Email Blog\u4e00\u76f4\u72ec\u7acb\u8425\u8fd0\u7740\uff0c\u6211\u4e5f\u5728<a rel=\"noreferrer noopener\" href=\"http:\/\/www.emailexperience.org\/\" target=\"_blank\">Email Experience Council<\/a>\u65e9\u671f\u5de5\u4f5c\u4e86\u4e00\u6bb5\u65f6\u95f4\u3002\u4e00\u5e74\u540eEEC\u88abDMA\u6536\u8d2d\uff0c\u968f\u540e\u52a0\u76df\u7684Smith-Harmon\u4e5f\u5728\u53bb\u5e74\u88ab\u5230Responsys\u4e70\u4e0b\u3002Retail Email Blog\u8fd9\u4e2a\u7f51\u7ad9\u5df2\u7ecf\u8fd0\u4f5c\u4e865\u5e74\u4e86\uff0c\u8d85\u8fc72000\u4e2a\u5e16\u5b50\uff0c\u5e76\u53d1\u5e03\u4e86\u5f88\u591a\u4e1a\u5185\u62a5\u544a\u548c\u6700\u4f73\u5b9e\u8df5\u3002\u6211\u5f88\u5e78\u8fd0\uff0c\u5929\u65f6\u5730\u5229\u4eba\u548c\uff0c\u6070\u5230\u597d\u5904\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u4f5c\u4e3a\u5728\u7ebf\u96f6\u552e\u5546\u90ae\u4ef6\u8425\u9500\u9886\u57df\u7684\u4e13\u5bb6\uff0c\u4f60\u662f\u5982\u4f55\u770b\u5f85\u90ae\u4ef6\u8425\u9500\u7684\u7b56\u7565\u7684\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e3b\u8981\u662f\u6311\u6218\u662f\uff0c\u4ed6\u4eec\u9700\u8981\u4e0d\u65ad\u7684\u52aa\u529b\uff0c\u5229\u7528\u6570\u636e\u7ec6\u5206\uff0c\u89e6\u53d1\u90ae\u4ef6\u4ee5\u53ca\u52a8\u6001\u7684\u5185\u5bb9<strong>\u4f7f\u90ae\u4ef6\u7684\u76f8\u5173\u6027\u66f4\u9ad8<\/strong>\u3002\u56e0\u4e3a\u7528\u6237\u7684\u671f\u671b\uff0c\u53d1\u9001\u9891\u7387\u7684\u589e\u52a0\uff0c\u90ae\u4ef6\u8425\u9500\u7684\u6280\u5de7\u5fc5\u987b\u53d8\u5f97\u66f4\u52a0\u6210\u719f\u8001\u5230\uff0c\u4ee5\u7ef4\u7cfb\u53d1\u9001\u8005\u4e0e\u5176\u987e\u5ba2\u7684\u5173\u7cfb\u3002\u96f6\u552e\u516c\u53f8\u624b\u5934\u638c\u63e1\u7684\u5927\u91cf\u6570\u636e\uff0c\u8bf8\u5982\u4ee5\u5f80\u8ba2\u5355\u8bb0\u5f55\uff0c\u7f51\u7ad9\u4e0a\u7684\u6d4f\u89c8\u884c\u4e3a\uff0c\u4ee5\u53ca\u6765\u81eaSNS\u7684\u4fe1\u606f\uff0c\u90fd\u80fd\u4fc3\u8fdb<strong>\u90ae\u4ef6\u76f8\u5173\u6027<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u4e2a\u6311\u6218\u662f\u5176\u4ed6\u6e20\u9053\u5bf9Email\u7684\u5f71\u54cd\u3002\u667a\u80fd\u624b\u673a\uff0c\u5e73\u677f\u7535\u8111\u6b63\u5bf9\u90ae\u4ef6\u8bbe\u8ba1\u548c\u5185\u5bb9\u7b56\u7565\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u529b\u3002\u540c\u65f6\uff0c\u968f\u7740\u5927\u91cf\u6d8c\u73b0\u7684\u90ae\u4ef6\u5ba2\u6237\u7aef\u4e0e\u793e\u4ea4\u5a92\u4f53\u7684\u6574\u5408\u6027\u5e94\u7528\uff0c\u793e\u4ea4\u5a92\u4f53\u5c06\u7ee7\u7eed\u626e\u6f14\u91cd\u8981\u89d2\u8272\uff0c\u5bf9Email\u65bd\u52a0\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u8981\u4f7f\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6210\u529f\uff0c\u5fc5\u8981\u638c\u63e1\u7684\u6280\u80fd\u53c8\u54ea\u4e9b\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u672f\u7684\u9769\u65b0\u4e0e\u6d88\u8d39\u8005\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\uff0c\u4f7f\u90ae\u4ef6\u8425\u9500\u9886\u57df\u4ece\u672a\u505c\u4e0b\u811a\u6b65\u2014\u9700\u8981\u7075\u6d3b\u548c\u597d\u5947\u3002\u4ece\u4e1a\u8005\u5e94\u5f53\u4e0d\u505c\u5730\u5b66\u4e60\uff0c\u6d4b\u8bd5\u3002\u6211\u81ea\u5df1\u4e5f\u4ece\u5b66\u4e60\u548c\u6d4b\u8bd5\u4e2d\u53d7\u76ca\uff0c\u60ca\u559c\u4e0d\u65ad\uff0c\u54ea\u4e9b\u5bf9\u67d0\u4e9b\u54c1\u724c\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u4f60\u5982\u4f55\u770b\u5f85\u90ae\u4ef6\u8425\u9500\u7684\u672a\u6765\uff0c\u7279\u522b\u662f\u4e2d\u56fd\u7684\u60c5\u51b5\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u6211\u4e0d\u592a\u4e86\u89e3\u4e2d\u56fd\u7684\u60c5\u51b5\uff0c\u66f4\u8c08\u4e0d\u4e0a\u4e13\u5bb6\uff0c\u4f46\u662f\u6211\u8ba4\u4e3a<strong>\u4e2d\u56fd\u8fd8\u5904\u4e8e\u90ae\u4ef6\u8425\u9500\u9886\u57df\u7684\u521d\u59cb\u9636\u6bb5<\/strong>\uff0c\u76ee\u524d\u641c\u7d22\u662f\u4e2d\u56fd\u7684\u6570\u5b57\u8425\u9500\u7684\u4e3b\u6d41\u5de5\u5177\u3002\u4e2d\u56fd\u7684\u4ece\u4e1a\u8005\u53ef\u4ee5\u4ece\u6b27\u7f8e\u7684\u5148\u884c\u8005\u90a3\u91cc\u53d7\u76ca\uff0c\u4ed6\u4eec\u5df2\u7ecf\u5728\u8fd9\u4e2a\u9886\u57df\u8015\u4f5c\u4e8610\u5e74\uff0c\u79ef\u7d2f\u4e86\u5927\u91cf\u884c\u4e4b\u6709\u6548\u7b56\u7565\u548c\u6700\u4f73\u5b9e\u8df5\u3002\u6b64\u5916\uff0c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u80fd\u5e2e\u52a9\u4f01\u4e1a\u5efa\u7acb\u5f3a\u5927\u7684\u90ae\u4ef6\u5185\u5bb9\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u8fd8\u6709\u54ea\u4e9b\u4ece\u4e1a\u8005\u6211\u53ef\u4ee5\u91c7\u8bbf\uff0c\u8bf7\u63a8\u8350\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u63a8\u8350\u4f60\u53ef\u4ee5\u91c7\u8bbf\u4e0bSilverpop\u7684Loren McDonald\u3002Responsys\u6fb3\u6d32\u5206\u90e8\u7684\u8001\u5927Simon O\u2019Day\u4e5f\u662f\u4e0d\u9519\u7684\u4eba\u9009\uff0c\u4ed6\u975e\u5e38\u719f\u6089\u4e9a\u592a\u5e02\u573a\u7684\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e0b\u9762\u4e3a\u672c\u6b21\u91c7\u8bbf\u7684\u539f\u6587<\/strong><br>\n<strong>1. Could you share with us your background and experience?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My background is actually in journalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I worked for Cond\u00e9 Nast for several years, covering how retailers use technology, and later for Dow Jones &amp; Co., heading up a newsletter on online retailing. One of the ways that we got leads was by signing up for retailers\u2019 email programs so we would learn about website relaunches and other website improvements. I started the Retail Email Blog as a side-project and ended up joining the Email Experience Council when it was in its infancy. About a year after the EEC was acquired by the Direct Marketing Association, I joined Smith-Harmon, which was subsequently been acquired by Responsys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the five years since starting my blog, I\u2019ve written nearly 2,000 blog posts and dozens of research reports on retailers\u2019 email marketing practices. I\u2019ve been fortunate to have been in just the right place at the right time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. You are an active evangelist for \u201cemail marketing for online retailers\u201d. How do you define its strategies?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chief challenge for retailers is to gradually make their emails more relevant to their subscribers by using segmentation, dynamic content and triggered emails. Because of rising expectations and steady year-over-year increases in email frequency, email programs have to become more sophisticated to keep their subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers have lots of information about their customers\u2014from purchase histories and browsing behavior to data from other channels like social media\u2014but more retailers need to use that information to increase the relevancy of their emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another big challenge is the impact of other channels on email. Mobile is on the cusp of having a huge influence on email design and content tactics. Tablets will affect email design as well. Social media will continue to affect email, especially as email clients and social media platforms converge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. What are the must-have skills\/attributes that are important to be successful in email marketing field?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is constantly evolving, both technologically and in terms of consumer expectations. So being flexible and curious are musts. Email marketers should always be testing and learning. I consider myself fairly knowledgeable about email marketing and I\u2019m routinely surprised by what works and doesn\u2019t work for particular brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.Could you share with us your opinion for the future of email marketing, especially in China?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not an expert on email marketing in China, but my understanding is that it\u2019s still in the early days and that search is a big focus currently. Chinese marketers are in a great position to benefit from the email marketing pioneers in the U.S. and Europe who have been refining best practices over the past decade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, a strong search program can help marketers build a strong email marketing content strategy. Key words that drive traffic for search should become the topics of your emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Who would you recommend us to interview?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have a ton of respect for Loren McDonald of Silverpop. Also, Simon O\u2019Day, who heads up our Australian office, is very knowledgeable of trends in the Asia Pacific region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90ae\u4ef6\u8425\u9500\u5728\u4e2d\u56fd\u4e00\u76f4\u81f4\u529b\u4e8e\u5206\u4eab\u56fd\u5185\u5916\u4f18\u79c0\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\uff0c\u6280\u5de7\uff0c\u6848\u4f8b\u3002\u4e4b\u524d\u7684\u5f88\u591a\u6587\u7ae0\uff0c\u6bd4\u65b9\u201d\u63a8\u8350\u597d\u53cb\u8ba2\u9605\u90ae\u4ef6\u2014SmartBargains\u6848\u4f8b\u4e00\u5219\u201d \/ \u201c\u5168\u7f8e\u96f6\u552e\u884c\u4e1a\u7535\u5b50\u90ae\u4ef6\u9000\u8ba2\u7814\u7a76\u201d \/ 2010\u5e74\u5317\u7f8e\u5728\u7ebf\u96f6\u552e\u90ae\u4ef6\u8d8b\u52bf\u201c\u5747\u6765Chad White\u4ee5\u53ca\u5176\u56e2\u961f\uff0cChad White\u662f\u8457\u540d\u90ae\u4ef6\u8425\u9500\u7f51\u7ad9Retailemailblog.com\u7684\u521b\u59cb\u4eba\uff0c\u81f4\u529b\u4e8e\u7814\u7a76\u5317\u7f8e\u96f6\u552e\u4f01\u4e1a\u7684\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u548c\u8d8b\u52bf,\u662f\u672c\u884c\u4e1a\u7684\u5148\u950b\u4eba\u7269\u3002 Chad\u73b0\u4efb\u804cResponsys\u2014\u2014\u5317\u7f8e\u591a\u6e20\u9053\u8425\u9500\u5de8\u5934Responsys(NASDAQ: MKTG)\uff0c\u4eca\u5e744\u6708\u5176\u5728\u7eb3\u65af\u8fbe\u514b\u6210\u529fIPO\u3002 \u611f\u8c22White\u5148\u751f\u767e\u5fd9\u4e4b\u4e2d\u63a5\u53d7\u6211\u7684\u91c7\u8bbf\u3002 1. \u80fd\u4e0e\u8bfb\u8005\u5206\u4eab\u4e0b\u4f60\u7684\u80cc\u666f\u548c\u5de5\u4f5c\u7ecf\u5386\u5417\uff1f \u6211\u5176\u5b9e\u5b66\u65b0\u95fb\u4e13\u4e1a\u7684\u3002\u4e00\u5f00\u59cb\u5728Cond\u00e9 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Could you share with us your background and experience? My background is actually in journalism. I worked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboxroi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163"}],"version-history":[{"count":1,"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/inboxroi.com\/index.php?rest_route=\/wp\/v2\/posts\/163\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/inboxroi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboxroi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboxroi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}