Who’s Blogging What是一个博客聚合网站,内容涵盖邮件营销,搜索引擎营销,网站分析,用户体验以及社交网络。虽然网站设计看上去并不华丽,内容却丰富,实用,并且有实用价值。

去年8月Who’s Blogging What的邮件列表中的Gmail用户的发送出现了很大的问题。他们在用户挽救这件事情上做的很漂亮,堪称经典案例。

邮件中Who’s Blogging What做了以下几件事情

1. 感觉用户的订阅
2. 告知用户Gmail的接受出现了问题
3. 详细的说明如何保证收到WBW的邮件
4. 及其友善的退订说明(注意最后说的including this one)

Dear WBW subscriber / Gmail user,

I am writing to thank you for your interest in Who’s Blogging What and to make a special request — a plea in fact — that you add us to your Gmail Contacts List today. Google does a lot of work to protect you from unwanted spam and in the process they occasionally trap legitimate newsletters.Our Gmail deliverability is down significantly and we value our subscribers much too highly to have them become collateral damage in the war against spam.

Gmail has an extremely quick and easy way to add Contacts and you will not need to leave this page. Just use the drop down menu at the upper right corner of this email, it is probably displaying←Reply right now. Click on the downward arrow and select the 5th option down: Add Who’s Blogging What to Contacts List.

That’s it; you’re done and in complete control. Of course, if you ever want to leave the list you can use the Unsubscribe link provided at the bottom of every email, including this one.

Jeff Ente
Who’s Blogging What
Twitter: @wbw_Jeff

P.S. Thank you again for your interest and please don’t hesitate to contact us if there is anything that we can do for you in terms of providing information on web marketing.