Company: US Software Company
Position: Email Marketing Manager
Reporting to: Sr. Manager – eMarketing
Location: Beijing

Job Description – Email Marketing Manager

• Grow e-mail programs against specific OPS and unit goals, and regularly report on those metrics.
• Represent Email marketing in business meetings, including MBR and pre-WBR.
• Responsible for report development, including Email marketing MBR.
• Analyze, plan, execute and continuously improve the China mass mail program.
• Provide strategic and tactical leadership to email users in the China retail teams.
• Project – manage the roll out of technical enhancements to company’s email platform.
• Monitor the performance of automated email programs in China and escalate any performance issues appropriately.

• A thorough understanding of how email marketing program works.
• Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities.
• Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs.
• Strong drive for execution and delivering results.
• Excellent communication and presentation skills.
• Technology: basic HTML, SQL, and Unix skills are a must.
• Demonstrated ability to work with global technology and business teams.
• English language skills required.



1. 根据公司整体营销计划,协助制定邮件营销策略,EDM推广计划;
2. EDM策划和文案撰写,配合设计师完成EDM制作;
3. 跟进EDM的推广进程,进行数据跟踪及分析, 并根据结果不断优化邮件;
4. 定期总结及汇报邮件营销项目的推广进度及效果。


1. 本科及以上学历;
2. 英语、电子商务、市场营销、计算机等相关专业3年以上电子商务或者邮件营销推广经验;
3. 英语6级或以上水平,读写流利,市场营销相关知识;
4. 较强的数据敏感性和数据分析能力;
5. 具备流利的英文读写能力,能用英文熟练撰写EDM文案;
6. 具备一定的EDM文案创意,策划能力,熟悉邮件的制作,设计流程;
7. 有较强的执行能力,沟通及协调能力,团队合作能力;
8. 较强的学习及创新能力。


有兴趣的朋友可发送邮件到 kurtshen (at)